In the age of digital media, AI (Artificial Intelligence) has become an increasingly important tool for creators. From content creation to marketing and analytics, AI is helping creators to maximize their creative potential.

Here are five ways that I have identified how AI (that has traditionally helped major brands and organisations), can further support emerging creators like me: 

1) Content Creation: Artificial intelligence can be used to generate unique content ideas or even create entire pieces of writing based on a given set of parameters (see ChatGPT and You.com). This allows even the most amateur content creators to quickly create new images, blog posts and other types of content without having to spend time researching or brainstorming themselves. In 2022, a wave of creators updated their profile pictures to an AI avatar version of themselves, using applications like Namesake by Brian Norgard.

Immediate content with just a few keywords and a click of a button. It also helps them produce more consistent work by providing them with a library of templates they can draw from when creating projects in the future. This type of content creation will soon extend to hyper-realistic video. Early examples of this include text to avatar service include Synthesia.

A rule of thumb, always edit the content and add your own flair!

2) Automation: Many tasks associated with being a creator such as scheduling posts across multiple platforms, responding promptly and consistently engaging followers can be automated using artificial intelligence tools like chatbots or social media management software programs which allow users control over how they interact online while saving valuable time and energy in the process.

There are existing scheduling tools like Canva's social scheduling feature, however the key to the future is personalisation and full control from the creator.  

3) Analytics: By leveraging data collected through various sources including customer feedback surveys, website traffic analysis , keyword research etc., artificial intelligence systems are able to provide insights into user behavior that would otherwise take hours upon hours for humans alone analyze accurately.

This helps creators (who are mini marketers) better understand what works best for their target audience so they know where and how much effort should go into creating campaigns that will yield maximum results. The sharing of these analytics is often useful for accountability when a creator works with a brand for a social campaign to sell products or even courses.

4) Personalisation: With advanced machine learning algorithms, companies have been able develop personalised experiences tailored specifically towards individual customers’ needs and preferences based on past interactions/purchases made by those same customers. This makes it easier than ever before for brands engage directly their audiences at scale without sacrificing quality engagement along way.

Once reserved for advertising giants like Meta, Google and Amazon, these tools are beginning to be more open sources for creators at a macro level, who are able to leverage AI tools to target their direct niche audience.

5) Predictive Analysis: Last but not least predictive analysis is another powerful use case enabled by artificial intelligence technology; this type forecasting uses historical data combined current trends determine likely outcomes certain scenarios allowing marketers anticipate changes market conditions before competitors do giving them competitive edge needed succeed today's increasingly competitive attention capture market.

Whether you are a creator on LinkedIn, TikTok or Twitter, with a large following or with humble beginnings, these benefits show just why many creatives have begun embracing power behind AI–it's no longer just something futuristic sci-fi movies but rather reality here now ready in many forms help anyone looking get most out every project.

2023 is going to be a fun year of experimenting and enhancement of our digital presence, with thanks to these developments in AI.

I look forward to hearing your thoughts.

Sincerely,

Amanda Johnstone

Do you want to learn more about AI?

Amanda Johnstone is an expert keynote speaker on artificial intelligence, and her engaging presentations provide invaluable insight into the world of AI. Her extensive research and delivery of product in this field makes her a reliable source for up-to-date information about current trends and future possibilities. Multiple patents and products in AI? She's got them! Amanda is currently building EmotionAI company Transhuman and CreatorAI tool Nexbase.

Amanda Johnstone on stage delivering a keynote at the 2022 Australian Information Security Association Conference in Adelaide. Image credit: magneticshots.com

She has a proven track record of success when it comes to delivering inspiring speeches that captivate audiences with their thoughtfulness and relevance. With Amanda's knowledge, clients can trust they are receiving the most accurate insights into how AI will continue to shape our lives in years to come.

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