Breaking news! Sora is a new AI model by OpenAI that creates 60 second videos generated from text.

Instantly I thought of my close friend, a talented singer struggling with music video budgets, I'm thrilled by how Sora will enable artists like her create video with her own creative prompts to visually amplify her songs on YouTube and across social media.

Here's how I see others using generative video tools like #Sora:

🎥 Content Creators and Filmmakers: Sora fast-tracks complex video creation from mere text, cutting down production time and enhancing creative storytelling. This revolutionises storyboarding, allowing creators to hone their craft and help more clients in the day.

📈 Marketers: Sora equips marketers to craft standout video ads, boosting brand engagement and visibility. Ideas can quickly move to the creative team for refinement, streamlining the conceptualisation process.

📚 Educational Content Developers: Students and employees often have a preference for video in learning and training. Sora provides educators with tools to develop immersive and interactive content, enriching the learning experience with dynamic visual aids.

🎨 Graphic Designers and Visual Artists: Sora aids in accelerating design and animation workflows, broadening creative horizons, and allowing for simultaneous project management, potentially increasing productivity and revenue.


This video was just released by OpenAI using their new tool: Sora.

The prompt for this video below was: "A movie trailer featuring the adventures of the 30 year old space man wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colors."